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MBA in Marketing Management

The Marketing Management Specialization is affiliated with Savitribai Phule Pune University.

Marketing is a system of business activities designed to plan, price, promote, and distribute products and services to the consumer, businesses, and other buyers. The specialization in marketing exposes students to the main fields of marketing.

Students are required to take some fundamental courses, such as the basics of marketing, marketing management, marketing research, and consumer behavior. In addition, there are numerous marketing electives from which students can choose to fit their learning interests and career planning, such as promotion, retail management, services marketing, professional selling, sales & distribution management, international marketing, digital marketing, etc.

SPPU
2 Years
Full Time
MBA
Approved by
AICTE
100% Placement
Assurance

Syllabus

Best-in-class content by leading faculty and industry leaders in the form of videos, cases and projects

Program Overview

AICTE Approved MBA Degree

Recognised and approved by AICTE

UGC Category-1 Autonomy

Awarded Category-1 autonomy by UGC

Capstone Project

3-month industry-relevant capstone project

360° Career Support

Comprehensive career guidance and support

All-Day Student Support

Dedicated student support available all day

Industry Mentorship

One-on-one interaction with industry mentors

Live Faculty Interaction

200+ hours of live interaction with faculty

Alumni Status

Alumni status for continuing education

Program by LBS

Managed and delivered by Lotus Business School
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Program Eligibility

Graduation from any stream

All other criteria as per AICTE and MH-CET for MBA

Top Recruiting Industries

  • Banking Sector
  • FMCG Sector
  • Insurance Sector
  • Advertising Sector
  • Retail Sector
  • Financial Service Sector
  • Consulting
  • IT Sector
  • Manufacturing Sector
  • Education Sector
  • Telecom Sector

Top Hiring Companies

Value Added Certification

Digitization
Business Analysis for Decision Making
SMART (Selling, Marketing and Recruitment, Training)
Marketing Analytics
Intellectual Property Right
Presentation Skills and Public Speaking
Event Management
Digital Marketing
Corporate Etiquette & Business Ethics
Industry Environmental Analysis
Export–Import Management
Premium Brand Management
Marketing of Financial Products & Services

Frequently Asked Questions

The future scope of marketing is increasing exponentially. It involves researching, planning, and coordinating. Student will get exposure of Study of marketing research and consumer needs, determination of objectives and development, Planning Marketing activities, distribution, pricing policies, promotion, evaluating and controlling marketing activities etc.

A Marketing Management graduate will never find dearth of jobs in the market. Be it any industry or profession, there is always a requirement of marketing personnel to enhance the visibility of product and services. Business expansion is possible only with considerable marketing efforts.

So here are some popular job profiles that you will be offered after earning a degree in marketing domain.
  • Marketing Manager
  • Marketing Research Analyst
  • Advertising or Promotions Manager
  • Social Media Manager
  • Product/Brand Manager
  • Media Planner
  • Sales Manager
  • Public Relations Specialist
  • Meeting/Event Planner
  • Marketing Coordinator
  • Customer Service Representative
  • Digital Marketing Executive

In association with below mentioned Partners/companies additional certification related to course offered to students as a CPP:
  • CPC Academy
  • NavisRx
  • Niva Growth Consultants
  • Aspire Training Solutions 
  • Good Juicery Pvt. Ltd.
  • NS Wealth Solution Pvt Ltd
  • Concepts STEM LLP
  • Glocal Support 
  • PSP-IP & Associates Pvt LTD TM & Patent Attorneys Firm Pune
  • Dalal & Brocha Stock Broking Services Ltd
  • Shubharambh Events
  • OPTIMIST BRAND DESIGN LLP

Following are the key development & happening in the industry:

  • Services Marketing
  • New technology: E-commerce and the Internet
  • International/Global Marketing
  • Ethical and Social Aspects of Marketing
  • Extended Applications of Marketing

The program will create industry ready professions who will be able to face all the challenge in the industry from day one. MBA Program also look into developing knowledge, skill & attitude among students.

Applications Are Now Open

Enquiry Form

Experts at LBS to Deliver the Program

Dr. Ganesh Pathak
Dr. Ganesh Pathak

Head, Innovative Practices and Research

Prof. Pranita Arbat
Prof. Pranita Arbat

HOD, Marketing Management

Dr. Dhananjay Deshpande
Prof. Pranita Arbat

Assistant Professor

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