The Marketing Management Specialization is affiliated with Savitribai Phule Pune University.
Marketing is a system of business activities designed to plan, price, promote, and distribute products and services to the consumer, businesses, and other buyers. The specialization in marketing exposes students to the main fields of marketing. Students are required to take some fundamental courses, such as the basics of marketing, marketing management, marketing research, and consumer behavior. In addition, there are numerous marketing electives from which students can choose to fit their learning interests and career planning, such as promotion, retail management, services marketing, professional selling, sales & distribution management, international marketing, digital marketing, etc.
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Marketing is a total system of business activities designed to plan, price, promote, and distribute products and services to…