Approved by AICTE , DTE (DTE Code : 6760), Govt of Maharashtra and Affiliated to Savitribai Phule Pune University.
Accredited by NAAC with ‘A’ Grade
Approved by AICTE , DTE (DTE Code : 6760), Govt of Maharashtra and Affiliated to Savitribai Phule Pune University.
Accredited by NAAC with ‘A’ Grade
PGDM in Marketing Management

PGDM in MARKETING MANAGEMENT

Marketing is at the heart of every successful business. In our program, you will explore the intricacies of consumer behavior, market trends, branding strategies, digital marketing, and more. Whether you aspire to lead marketing campaigns for multinational corporations or launch your entrepreneurial venture, our specialized curriculum will empower you to make a meaningful impact.

Embark on a transformative journey that will shape your future as a marketing leader. Whether you are a recent graduate or a seasoned professional seeking to upskill, our PGDM in Marketing Management program welcomes individuals from diverse backgrounds who share a passion for innovation and creativity in marketing.

Industry-Relevant Curriculum: Our curriculum is meticulously crafted to align with the latest industry trends and practices. You will learn from renowned faculty members and industry experts who bring real-world experience into the classroom.

Experiential Learning: Theory meets practice through hands-on projects, case studies, and internships with leading companies. Gain practical insights into marketing strategies and develop a holistic understanding of the marketing ecosystem.

Networking Opportunities: Forge valuable connections with peers, alumni, and industry professionals through networking events, guest lectures, and workshops. Expand your horizons and stay updated with the latest developments in the marketing field.

PGDM in Marketing Management

Industry Driven
Curriculum

Student Centric
Mentorship

Letter

Strong Alumni
Network

Books

100% Placement
Assurance

Program Eligibility

Graduation with 50% Marks from any statutory University.

Score Accepted - MH-CET/CAT/XAT/CMAT/MAT /ATMA

EDUCATIONAL LOAN

PROSPECTUS & APPLICATION FORM

PNB, SBI, Central Bank, HDFC, Andra Bank and almost all leading Nationalized Banks. Institute provides assistance to students in taking education loan.

Candidates need to apply online. Online applications forms are available of Institute's website. Prospectus & Application form can be obtained from Institute after payment of Rs. 1400/-.

Program Overview

Key Highlights

Industry-Recognized Certifications

Merit-Based Scholarship Opportunities*

Multilingual Proficiency Development Training

Global Exposure Initiatives / International Tour*

Industry-Relevant Conferences and Workshops

Comprehensive InternshipPrograms (Summer & Winter)

Corporate Placement Assistance

Professional Communication Development Programs

Entrepreneurship and Startup Incubation Support

Top Recruiting Industries

  • FMCG Sector
  • Financial Sector
  • Logistics Sector
  • Technology Sector
  • Consulting Sector
  • Advertising Sector
  • Insurance sector
  • Pharma Sector
  • Automobile Sector
  • Retail sector
  • Banking Sector
  • BFSI Sector
  • Hospitality Sector
  • Education Sector
  • Construction Sector
  • Manufacturing Sector

Top Hiring Companies

ICICI Bank - pgdm in agri
pgdm in agri business
pgdm in agri business
pgdm in agri business
pgdm in agri business
pgdm in agri business
pgdm in business administration
pgdm in business administration
pgdm in business administration
pgdm in business administration
pgdm in business administration
pgdm in business administration
pgdm in business administration
pgdm in business administration
pgdm in business administration

Career Opportunities

Product Manager

Communications Manager

Advertising Manager

Brand Manager

Consumer Research Analyst

Market Research Analyst

Relationship Manager

Public Relations Manager

Sales Manager

Business Development Manager

Pre sales and Inside Sales

Channel Manager

Digital Marketing Specialist

Head – Key Accounts

Frequently Asked Questions

What is the scope After PGDM in Marketing Management?

The scope after PGDM in Marketing Management in 2024 is diverse and dynamic, offering opportunities for specialization, innovation, and impact in an evolving marketing landscape. Keeping abreast of emerging trends, honing digital skills, and gaining practical experience through internships or projects can enhance your competitiveness in the job market.

Here’s an updated perspective on the scope:

  1. Digital Marketing Dominance: With the continued growth of digital channels, there’s a high demand for professionals skilled in digital marketing strategies. Roles such as digital marketing manager, social media manager, SEO specialist, and content marketer are in demand as companies prioritize their online presence.

  2. Data-Driven Marketing: Marketing has become increasingly data-centric, with companies leveraging analytics to understand consumer behavior, personalize marketing campaigns, and measure ROI. Roles in marketing analytics, data analysis, and marketing automation are becoming more prevalent.

  3. AI and Automation: Artificial intelligence (AI) and automation technologies are transforming marketing processes, from personalized recommendations to automated email campaigns. Professionals who understand AI-powered marketing tools and can harness automation platforms are highly valued.

  4. Global Marketing Opportunities: As businesses expand globally, there’s a demand for marketers who understand international markets, cultural nuances, and localization strategies. International marketing managers and global brand managers play key roles in driving growth in diverse markets.

  5. Entrepreneurship and Consulting: PGDM graduates in Marketing Management also have the option to pursue entrepreneurship or consulting roles. Starting a marketing agency, consultancy firm, or freelance practice allows individuals to apply their expertise across various industries and clients.

  6.  

 

 

What are the career opportunities PGDM in Marketing Management?

 Some of the most important job roles in marketing management are:

  • Product Manager
  • Communications Manager
  • Advertising Manager
  • Brand Manager
  • Consumer Research Analyst
  • Relationship Manager
  • Public Relations Manager
  • Sales Manager
  • Business Development Manager
  • Digital Marketing specialist
  • Head – Key Accounts

The focus of government on the sector

Although the majority of students enrolled in PGDM programmes in marketing management focus on the private sector, those who are interested in working for the government can look for optional courses, internships, or other experiential learning opportunities that relate to their interests in public sector marketing and administration. Furthermore, alumni networks and professional networking within government organisations can offer possibilities and insights for career progression in the government sector.

1.Public Relations and Communication: To promote government programmes, control public perception, and distribute information to the public, government entities need to have effective communication strategies. Public relations, crisis communication, and media management courses specifically designed for government settings may be included in PGDM programmes.

2.Policy Advocacy and Lobbying: It is possible to advocate for policy changes and have an impact on government decision-making processes by using marketing principles. Topics include advocacy marketing, stakeholder engagement, and lobbying strategies applicable to governmental and nonprofit institutions may be covered in PGDM programmes.

3.Government Procurement and Vendor Management: Purchasing products and services from suppliers is known as government procurement, and it frequently involves competitive bidding procedures. Courses on contract management, vendor relationship management, and procurement techniques customised for government procurement procedures may be included in PGDM programmes.

Program Outcomes

At the end of the PGDM in  Marketing Management students will possess the 

1. Graduates will be capable of recognising business issues and offering practical, cost-effective strategic solutions.

2. Graduates with more ethical principles, consciousness, and depth of thought will lead businesses.

3. Graduates will show that they can use modern analytical tools and software to critically analyse business environments.

Enquiry Form

2024 Applications Are Now Open





    Our Other Programs

    MBA
    Pharma And Healthcare Management

    Pharmaceutical Management is one of the fastest growing and rewarding fields of Management Courses emphasis on the…

    MBA
    Financial Management

    Financial Management broadly focus on Financial Market, Financial Services and Financial Products. It Help students to…

    MBA
    Marketing Management

    Marketing is a total system of business activities designed to plan, price, promote, and distribute products and services to…